Privacy & Cookie Policy

At BACKSTOP, transparency and trust are non-negotiable. Here’s what we collect, how we use it, and how you stay in control.

Cookie Use

We use cookies to:

• Keep the website running smoothly (essential cookies)

• Understand how visitors engage with our content (analytics cookies)

• Improve site performance and overall user experience

By default, we only use essential cookies.

Analytics cookies are activated only with your consent through our cookie banner.

What We Collect

When you interact with our website, we may collect:

• Basic technical details like browser type, IP address, and session duration

• Page views and click patterns — only if you’ve opted in)

• Information you submit via forms, such as name and email (if and when forms are present)

Why We Collect It

We collect data to:

• Ensure the website performs at its best

• Understand what content is most useful to our audience

• Continuously improve your experience and ensure the content we provide is relevant and secure

We do not sell, share, or trade your personal data. Ever. Full stop.

Your Rights

Depending on where you live, you may have the right to:

• Access the personal data we hold about you

• Request corrections or deletion of your information

• Change or withdraw your cookie preferences

We’re committed to meeting — and where possible, exceeding — the standards of GDPR, PIPEDA, and CCPA.

Contact Us

Questions about your data? Want to review or remove something?

Email us at: support.demo@backstop.ca